Vision you can trust.
About the company
We're a results-driven corporate video production company that prides itself on gaining the trust of our clients and keeping high standards in every facet of the creative process.
Learn more about how we can impact your marketing and business objectives.
Clients
Coca-Cola
Microsoft
Nokia
Lafarge
Nissan
Echoworx
NPAO
Our Process
Research driven project collaboration.
We work closely with a number of creative professionals who are experts in seeing video projects through from beginning to end. Whether your project is an explainer video, testimonial video or an update message from executive leadership, researching your business and marketing goals is necessary to solve your communication objectives. Take a look at our video production process below that focuses on the creation of a single video here.
PHASE I
DISCOVERY
PHASE II
SCRIPT WRITING
PHASE III
VIDEOGRAPHY
PHASE IV
EDITING
PHASE V
SOCIAL DISTRIBUTION
Let us be the first to demonstrate the value of our production process.
Let Us Tell Your Story...
Creative Development can be one of the the most challenging stages in any project. Our team at Video Creative go above and beyond to deliver excellent results and exceed stakeholder expectations. Trust us to connect with your audience.
PHASE I: DISCOVERY
Prior to beginning any project, we strive to learn as much as possible about your business and vision. We need to gain a clear understanding of your key messages and marketing objectives. We also must define the scope and parameters of the project and define how they fit within your strategic objectives. We have refined our approach to “getting our arms around” the communication objectives you face as an organization and to ensure that our work is built on a solid foundation.
The initial phase of our project together with you will include:
A kick-off meeting
Business messaging immersion discovery and research
Developing a Creative Brief
Scheduling
DELIVERABLE: Creative brief and production schedule.
PHASE II: SCRIPT WRITING
Once we clearly define your goals and objectives and understand the findings of the project overview, we can begin the script development process. This is a crucial stage in developing the style guide, direction and voice of your final video.
This phase will include:
Concept development and script finalization
Graphic, color and storyboard treatments
Feedback from client and revisions
From initial presentation, up to two rounds of revisions are included in the budget
DELIVERABLE: Script and graphic/visual treatments.
PHASE III: VIDEOGRAPHY
Once the script has been approved our team will proceed with the filming and design process.
Filming & B-roll
Interview subjects are lit and their audio recorded with the technically appropriate microphones.
Background footage or B-roll, is filmed on or offsite. Stock footage can also be substituted in certain circumstances.
Storyboarding
Style designs, special graphics and icons are drafted.
DELIVERABLE: Footage captured and storyboards drafted.
PHASE IV: VIDEO EDITING & MOTION GRAPHIC ANIMATION
Once the filming and design drafts are complete our team will proceed to edit your video into your final product.
Editing
The interview and b-roll footage is assembled into a rough draft.
Music is selected and the audio is mixed.
The video is packaged and readied for delivery.
Motion Graphics Animation
Special graphics such as icons, logos, special slides and closing and opening logos are assembled and animated into a rough draft.
DELIVERABLE: Final cut of the video packaged with mixed audio and animated motion graphics.
PHASE V: SOCIAL DISTRIBUTION
Once your final video is complete, distributing it on social is one step that cannot be ignored. This phase includes:
Publishing your video on every channel you own, like your website, intranet, YouTube, LinkedIn, Twitter, TikTok, PDFs, digital documents, email lists, ecommerce pages, apps, and more.
Thumbnail design.
Translating, subtitling, captioning.
DELIVERABLE: Social publishing in square formats, thumbnail designs, SEO.
Videos
Expertise in the field of healthcare and technology.
What Our Clients Say
I have worked with Video Creative on two video projects and in both instances their process and product were of the the highest standard. I would not hesitate to recommend working with Video Creative for any video marketing needs.
Ryan Tollofson - Exinda
Production Resources
Here are a couple of files to help get your project started.
