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Vision you can trust.

 

About the company

We're a results-driven corporate video production company that prides itself on gaining the trust of our clients and keeping high standards in every facet of the creative process. 

Learn more about how we can impact your marketing and business objectives.

 
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Clients

 

Coca-Cola

Microsoft

LinkedIn

Nokia

Lafarge

Nissan

Echoworx

NPAO

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Our Process

Research driven project collaboration.

We work closely with a number of creative professionals who are experts in seeing video projects through from beginning to end. Whether your project is an explainer video, testimonial video or an update message from executive leadership, researching your business and marketing goals is necessary to solve your communication objectives. Take a look at our video production process below that focuses on the creation of a single video here.

 

PHASE I 

DISCOVERY

PHASE II

SCRIPT WRITING

PHASE III

VIDEOGRAPHY

PHASE IV

EDITING

PHASE V

SOCIAL DISTRIBUTION

Let us be the first to demonstrate the value of our production process.

 

Let Us Tell Your Story...

Creative Development can be one of the the most challenging stages in any project. Our team at Video Creative go above and beyond to deliver excellent results and exceed stakeholder expectations. Trust us to connect with your audience.

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PHASE I: DISCOVERY

Prior to beginning any project, we strive to learn as much as possible about your business and vision. We need to gain a clear understanding of your key messages and marketing objectives. We also must define the scope and parameters of the project and define how they fit within your strategic objectives. We have refined our approach to “getting our arms around” the communication objectives you face as an organization and to ensure that our work is built on a solid foundation. 


The initial phase of our project together with you will include:


  • A kick-off meeting

  • Business messaging immersion discovery and research

  • Developing a Creative Brief

  • Scheduling


DELIVERABLE: Creative brief and production schedule.

Image by Scott Graham

PHASE II: SCRIPT WRITING

Once we clearly define your goals and objectives and understand the findings of the project overview, we can begin the script development process. This is a crucial stage in developing the style guide, direction and voice of your final video.


This phase will include:


  • Concept development and script finalization

  • Graphic, color and storyboard treatments

  • Feedback from client and revisions

  • From initial presentation, up to two rounds of revisions are included in the budget


DELIVERABLE: Script and graphic/visual treatments.

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PHASE III: VIDEOGRAPHY

Once the script has been approved our team will proceed with the filming and design process.


Filming & B-roll


  • Interview subjects are lit and their audio recorded with the technically appropriate microphones.


  • Background footage or B-roll, is filmed on or offsite. Stock footage can also be substituted in certain circumstances.


Storyboarding 


  • Style designs,  special graphics and icons are drafted.


DELIVERABLE: Footage captured and storyboards drafted.

Image by Ross Sneddon

PHASE IV: VIDEO EDITING & MOTION GRAPHIC ANIMATION

Once the filming and design drafts are complete our team will proceed to edit your video into your final product. 


Editing


  • The interview and b-roll footage is assembled into a rough draft. 

  • Music is selected and the audio is mixed. 

  • The video is packaged and readied for delivery. 


Motion Graphics Animation


  • Special graphics such as icons, logos, special slides and closing and opening logos are assembled and animated into a rough draft. 


DELIVERABLE: Final cut of the video packaged with mixed audio and animated motion graphics. 

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PHASE V: SOCIAL DISTRIBUTION

Once your final video is complete, distributing it on social is one step that cannot be ignored. This phase includes:

  • Publishing your video on every channel you own, like your website, intranet, YouTube, LinkedIn, Twitter, TikTok, PDFs, digital documents, email lists, ecommerce pages, apps, and more.

  • Thumbnail design.

  • Translating, subtitling, captioning.


DELIVERABLE: Social publishing in square formats, thumbnail designs, SEO.

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Videos

Expertise in the field of healthcare and technology.

 
 

What Our Clients Say

 

I have worked with Video Creative on two video projects and in both instances their process and product were of the the highest standard. I would not hesitate to recommend working with Video Creative for any video marketing needs.

Ryan Tollofson - Exinda

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Production Resources

Here are a couple of files to help get your project started.

 

Script Template

Clearance & Release Form

Production Process

 
 
Film Set
 

Contact Us

(647) 989-0984

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